Data-Driven, Mission-Guided Insights™

The Thought Leader

Data-Driven Leadership

Supporting non-profit professionals in collecting data, applying appropriate analytical techniques, and deriving meaning and insight from the results

The Y (YMCA): Strengthening Communities Across America

Plenary Session at the Esri Federal GIS Conference

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Maria-Alicia was one of the featured speakers at Esri’s FedGIS conference with more than 5,000 attendees from the public and social sectors. At the plenary session, she shared the story of how the YMCA’s journey towards becoming a data-driven organization by conducting geospatial analyses and developing interactive data visualizations.

Mix n’ Match: Combining organizational and public data to demonstrate impact

Presentation at Data Analysts for Social Good

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At one of the largest professional gathering of analysts focused on using data to improve lives, Maria-Alicia chronicled the experience of utilizing operational, program and publicly-available data to inform program adoption, expansion and operation. Emphasis was placed on the planning and internal processes such as determining the quality and applicability of public datasets and engaging program stakeholders in the process. Attendees left with a stronger understanding of the experience of using public data to inform their work.

From Data to Insight

Presentation at the Robert Wood Johnson Foundation 500 Cities Project Data Launch

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The Robert Wood Johnson Foundation and the Center for Disease Control (CDC) Foundation developed a data set providing indicators of community health at the census-tract level for 500 of the largest cities in the U.S. Maria-Alicia shared how social sector organizations could use this new data to improve the quality of life in communities. In particular, she highlighted the development of the Early Childhood Equity Initiative Dashboard which leveraged qualitative survey data and quantitative data from sources such as the U.S. Census Bureau to expand awareness of the need for accessible early childhood education programs.

Scientists and Practioners Working Together

Presentation at the Association for Research on Nonprofit Organizations and Voluntary Action Annual Conference

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Maria-Alicia discussed how nonprofit organizations can work with academics and social scientists to generate new, research-based approaches for achieving operational excellence and maximizing resources. Maria-Alicia discussed how working with economist from the University of Chicago provided a new understanding of social nudging. And how, from a membership and a fundraising perspective, the research reinforced how crucial it is for non profit organizations to create real, authentic connections with community members, volunteers and donors.

"Storytelling with Maps for Nonprofits"

Webinar with Esri and Non Profit Quarterly

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In this webinar, Maria-Alicia and other social sector professionals shared how the ability to tell stories with data is enhanced with interactive data visualizations. During the conversation, the focus was on storytelling with maps in particular using placed-based information to engage audiences and generate insights in an easy-to-understand manner.

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