Data-Driven, Mission-Guided Insights™

Interview with Data-Smart City Solutions from the Ash Center at the Harvard Kennedy School

For Maria-Alicia Serrano, Senior Director of Research, Analytics & Insights at the YMCA of the USA (Y-USA),

effectively serving local communities starts with a better understanding of who lives in the communities where YMCAs are located, not just those who walk through their doors.

“Digital Transformation at One of the World’s Oldest NGOs: YMCA” Interview with the Science of Where Podcast

Maria-Alicia Serrano, Senior Director of Research, Analytics & Insights for YMCA, explains the power of data and visualization

to match programs and services to member needs. Hear Esri’s David Gadsden investigate how the Y relies on sophisticated mapping and analysis to strategically improve communities.

Interview with Data-Smart City Solutions from the Ash Center at the Harvard Kennedy School

Hear Professor Goldsmith and Maria-Alicia discuss the importance of data-driven missions and how digital tools can improve service delivery.

The Community Insights data tool empowers local Ys with the information they need to provide optimum services for local youth and families, while efficiently allocating budgeting and personnel.